Cross-posted from NextGen Journal

This weekend, 10 000 young people converged in Washington, D.C. and protested the American government’s inaction on climate change. Students stood in front of government buildings wearing green hard hats, holding signs saying “Make Polluters Pay, Not the EPA”. Students stormed the House of Representatives and sang a song about climate change, to the tune of the American national anthem. Fifteen minutes with President Obama, who agreed with their concerns but said “I can’t do this alone”, was PowerShift 2011’s biggest accomplishment.

This isn’t working.

The climate change mitigation lobby is currently a fringe group, at least in North America. It’s mostly made up of university students who mimic the campus protests of the 1960s, creating images that scream “socialism” to baby boomers who witnessed the original events. Governments, which are mostly made up of said baby boomers, largely ignore such fringe groups. Elected officials say what they think people want to hear, and most people don’t seem to care about climate change.

So what should we do instead? We don’t have a lot of money or connections to wealthy businesses. Youth don’t even vote in large enough numbers for governments to care what they want. What we do have, however, are facts on our side. We have the weight of the entire scientific community, agreeing that humans are causing a potentially catastrophic climate change which will only be stopped by major international action.

Instead of attempting to communicate with elected officials by marching around in front of their offices with our faces painted, I think we should focus our efforts on the public. If governments think people don’t care about climate change, we have to reverse that trend.

I believe that anyone who truly understands this issue will care about it and want to fix it. Who could honestly examine the overwhelming evidence for anthropogenic climate change and still have reasonable doubts about its existence? Who wouldn’t want to prevent future wars, famines, extinctions, and waves of environmental refugees? Of course, there are the crazies who will scream about “climate scientists in Al Gore’s pocket” and “the world needs more CO2” no matter what we tell them, but we shouldn’t bother engaging with these people. Instead, we should engage with those who are constantly exposed to the crazies, and who are at risk of dismissing climate change because they think people are still debating its existence.

We need public education to create a social movement, but not like the “Green Movement” in 2007 when magazines everywhere advertised “10 easy ways to reduce your carbon footprint”. We need people to understand the severity of climate change, and to see that planting a tree and buying organic lettuce will not solve the problem. We need people to understand that meaningful action, such as putting a price on carbon, is necessary to solve the problem.

Climate change education will spread most easily through the media, whether it is mass media or new media. People need to be aware of the level of scientific support surrounding this issue, and the reality that climate scientists are not ignorant or fraudulent. Researchers know that correlation does not equal causation, and they know that the climate has changed in the past. Many people still take these arguments seriously, though, because they are thrown around and not challenged. We need to challenge the media outlets that have spread dangerous, libelous misinformation regarding climate change for years. We need to challenge them on the level of lawsuits, not on the level of writing letters to the editor.

It is vital to engage with the apathetic and show them why they should care. Apathetic youth are particularly problematic. Why should the government care about the needs of the next generation when most of its members don’t even vote? We have to make the youth vote strong enough that political parties will compete for its support, just like they do with the ethnic vote and the women’s vote. As Canadian comedian and political analyst Rick Mercer said, “If you are between the ages of 18 and 25, and want to scare the hell out of the people who run this country – this time around, do the unexpected: vote.”

When faced with a depressing reality, many will turn away and ignore the problem. However, the only way to prevent the scary stuff from happening is to suck it up and face it. Just because we wasted 20 years of potential action and got ourselves into a bad situation doesn’t mean we should throw up our hands and give up. It’s never too late to act, because this bad situation can always get worse if we let it.